ANW4 Ratings

[arsenette]

This is a placeholder thread for all ratings discussion. This is NOT a competition discussion thread. This is only a thread for ratings for both the G4 and NBC versions of the show week to week. No discussion of content of the show format will be tolerated. We have weekly threads for those discussions and please keep all of that there. Should bear repeating.. this is also NOT a spoiler thread. Any ratings related information is however appreciated. If anyone finds articles regarding ratings numbers/placement/demos please post them here.

WEEK 1 (Southwest)
Sunday, May 20 - G4
9 PM - Demo placement #34/ Overall viewer cable placement didn't break top 100 - 9PM Million viewers: 0.338 million viewers / 0.233 million adults 18-49 - Rating 0.2
10 PM - Demo placement #35/ Overall viewer cable placement didn't break top 100 - Million Viewers: 0.273 million viewers / 0.172 million adults 18-49 - Rating 0.1
Monday, May 21 - NBC - 4th place (network) - Million viewers: 6.200 / Rating: 2.4 / Share: 6
(10 PM hour - 5.5 million/3.2/5 - please note that ANW on NBC had a 2 hour premiere. Week to week will fall back to 1 hour next week)

WEEK 2 (Midwest)
Sunday, May 27 - G4
9 PM - Demo placement #22/ Overall viewer cable placement didn't break top 100 - 9PM Million viewers: 0.233 million viewers / 0.134 million adults 18-49 - Rating 0.1
10 PM - Demo placement #25/ Overall viewer cable placement didn't break top 100 - Million Viewers: 0.193 million viewers / 0.114 million adults 18-49 - Rating 0.1
Monday, May 28 - NBC - tie 1st place (network) - Million viewers: 5.79 / Rating: 2.1 / Share: 5

WEEK 3 (Northeast)
Sunday, June 3 - G4
9 PM - Demo placement #32/ Overall viewer cable placement didn't break top 100 - 9PM Million viewers: 0.350 million viewers / 0.199 million adults 18-49 - Rating 0.2
10 PM - Demo placement #33/ Overall viewer cable placement didn't break top 100 - Million Viewers: 0.344 million viewers / 0.195 million adults 18-49 - Rating 0.2
Monday, June 4 - NBC - 2nd place (network) - Million Viewers: 6.780 Rating 2.2 / Share 6

WEEK 4 (Northwest)
Sunday, June 10 - G4
9 PM - Demo placement #36/ Overall viewer cable placement didn't break top 100 - 9PM Million viewers: 0.358 million viewers / 0.228 million adults 18-49 - Rating 0.2
10 PM - Demo placement #35/ Overall viewer cable placement didn't break top 100 - Million Viewers: 0.380 million viewers / 0.225 million adults 18-49 - Rating 0.2
*Tuesday, June 12 - NBC - 2nd place (1st half hour) 3rd place (2nd half hour) (network) - Million Viewers: 4.99 Rating 1.7 / Share 5
* Last minute change of time and day due to Stanley Cup Playoffs preemption

WEEK 5 (Midsouth)
Sunday, June 17 - G4
9 PM - Demo placement #35/ Overall viewer cable placement didn't break top 100 - 9PM Million viewers: 0.216 million viewers / 0.162 million adults 18-49 - Rating 0.1
10 PM - Demo placement #35/ Overall viewer cable placement didn't break top 100 - Million Viewers: 0.250 million viewers / 0.140 million adults 18-49 - Rating 0.1
Monday, June 18 - NBC - (2 hour special - 9-11PM) - 3rd place (network) - Million Viewers: 5.780 Rating 2.0 / Share 5

WEEK 6 (Southeast)
Sunday, June 24 - G4
9 PM - Demo placement #35/ Overall viewer cable placement didn't break top 100 - 9PM Million viewers: 0.410 million viewers / 0.229 million adults 18-49 - Rating 0.2
10 PM - Demo placement #27/ Overall viewer cable placement didn't break top 100 - Million Viewers: 0.421 million viewers / 0.250 million adults 18-49 - Rating 0.2
Monday, June 25 - NBC - (10PM) - 1st place (network) - Million Viewers: 5.7 Rating 1.9 / Share 5

Week 7 (Finals - Las Vegas)
Sunday, July 8 - G4
9 PM - Demo placement #34/ Overall viewer cable placement didn't break top 100 - 9PM Million viewers: 0.358 million viewers / 0.202 million adults 18-49 - Rating 0.2
10 PM - Demo placement #35/ Overall viewer cable placement didn't break top 100 - Million Viewers: 0.265 million viewers / 0.175 million adults 18-49 - Rating 0.1
(11 PM while aired was not written in industry sites - possibly cut off time and/or below expectations and therefore not on the list)
Monday, July 9 - NBC - (10PM) - 4th place (network) (10th place in viewers) - Million Viewers: 3.99 Rating 1.4 / Share 4

Week 8 (Finals - Las Vegas)
Monday, July 16 - NBC - (9 PM) - 4th place (network) (7th place in viewers) - Million Viewers: 4.590 Rating 1.8 / Share 5

[TCM]

Speaking ahead of time, but I hope NBC doesn't expect a good first week for the NBC showing. What with the House finale and The Bachelorette, hell, probably even American Chopper.

[thatoneuser]

I was strongly considering watching House over ANW4. I've never watched House before.

So yeah, ANW4's going to get slaughtered tonight.

[arsenette]

Okie dokie. Sunday G4.. at first glance didn't even register in the top 100 so they did worse than last year.. tvbythenumbers.zap2it.com/2012/05/22/sunday-cable-ratings-nba-playoffs-game-of-thrones-keeping-up-with-the-kardashians-ax-men-the-client-list-sister-wives-more/135295/

Next up - Monday NBC - They came in 4th overall numbers at 6 million for the evening in network.. again.
tvbythenumbers.zap2it.com/2012/05/22/tv-ratings-monday-house-finale-up-agt-and-the-bachelorette-slide/135310/
Breakdown of the numbers. NBC lost viewers after it went into the 9 pm hour (at that point NBC took the #1 target demo (men) Overall numbers they came up 2 million from last year's premiere. www.thefutoncritic.com/ratings/2012/05/22/mondays-broadcast-ratings-fox-falls-short-in-tight-race-with-abc-nbc-190203/broadcast_20120521/

Hard to tell if they will like this. They still didn't go up in ranking. They were 4th all night. G4's ratings went worse than last year (so far I couldn't find them in 5 websites I went to.. so that means they didn't break top 100 again) but that could change next week. Remember that this is a 9 week project and overall is what NBC will be looking for! Each week will change who their competition is. This week women overall beat everyone (as that demographic was the one that controlled the top ratings.. by a lot..).. www.thefutoncritic.com/ratings/2012/05/22/abc-is-mondays-top-net-on-each-of-the-final-10-weeks-of-the-2011-12-season-798001/20120522abc01/ shame NBC doesn't even count that.. LOL

I suspect in the next couple of days we will have more breakdowns in numbers. These are just the initial network overnights. Cable hasn't been taken into consideration (remember last year ANW dropped to 8th overall when cable was taken into account) and that is factored in the overall rating for the evening.

I'll update the first post with the numbers only and will do that week to week.

Edit: More numbers broken down: cartermatt.com/17454/ratings-house-series-finale-big-for-fox-americas-got-talent-tops-night/

[Badalight]

To be fair, they were up against some tough stuff with the house finale and what not. This is pretty much exactly where I expected it to be.

[arsenette]

May 22, 2012 12:27:01 GMT -5 Badalight said:

To be fair, they were up against some tough stuff with the house finale and what not. This is pretty much exactly where I expected it to be.

Agreed. Which is why I said this is a 9 week project. That said "generally" the premiere's of each show have the highest ratings. Not always.. but typically they are. Most casual viewers new to the show will make determinations based on the first episode and will follow or not follow it then. The only other thing that might work in their favor though is the G4 broadcast. If you got new viewers from NBC liking the show they might tune into G4 on Sunday to see the prelims. Most of the articles I'm reading now (there are at least 20.. let me know if you want me to link them all) are wondering if NBC can sustain the numbers as the summer season progresses. Again this is week 1 of 9 so we'll see.

[TCM]

May 22, 2012 12:30:55 GMT -5 arsenette said:

May 22, 2012 12:27:01 GMT -5 Badalight said:

To be fair, they were up against some tough stuff with the house finale and what not. This is pretty much exactly where I expected it to be.

Agreed. Which is why I said this is a 9 week project. That said "generally" the premiere's of each show have the highest ratings. Not always.. but typically they are. Most casual viewers new to the show will make determinations based on the first episode and will follow or not follow it then. The only other thing that might work in their favor though is the G4 broadcast. If you got new viewers from NBC liking the show they might tune into G4 on Sunday to see the prelims. Most of the articles I'm reading now (there are at least 20.. let me know if you want me to link them all) are wondering if NBC can sustain the numbers as the summer season progresses. Again this is week 1 of 9 so we'll see.

Unless you happen to be a DirecTV owner

I'd be pleased with 6 million for a show. Then again, I'm not a network exec, nor did I watch it on a real TV, my school has a cTV thing where you can watch channels on your computer and NBC happens to be one of the very few.

[thebobmaster]

I can't watch it on G4. I don't get that channel.

[arsenette]

More articles: www.hitfix.com/news/tv-ratings-house-finale-rises-but-monday-viewers-prefer-dancing-talent/ Actually discussed ANW.
blog.zap2it.com/frominsidethebox/2012/05/tv-ratings-house-finale-rises-monday-decent-start-for-american-ninja-warrior-on-nbc.html This article shows ANW losing some of their audience at the 10 PM hour.
showbuzzdaily.blogspot.com/2012/05/sked-monday-ratings-may-21.html
Ouch:

NBC premiered American Ninja Warrior from 9-11 pm, averaging a 2.4 rating. Although a 2.4 looks good on the surface (it tied the second week of Bachelorette on ABC in the same time period), a look at the half-hour ratings is disturbing. Ninja Warrior started at a 2.6 rating from 9:00-9:30 and declined all the way to a 2.0 from 10:30-11:00. The latter rating is much more indicative of where the new reality competition show is headed this summer. Nonetheless, the entire night averaged a 2.6 rating, much better than the same night last year

[RiderLeangle]

Something that might be notable, in the chat last night everyone was pointing out how it was the #1 trending thing for most of last night. That may have an impact

[arsenette]

May 22, 2012 12:52:21 GMT -5 RiderLeangle said:

Something that might be notable, in the chat last night everyone was pointing out how it was the #1 trending thing for most of last night. That may have an impact

That changed with each timezone I noticed as well. During the 9pm west coast it was 3rd (possibly because of NBA? Dunno). Once I see cable ratings I can see where the numbers went. One thing of note. Doing comparison from last year.. as they went into the 10 PM hour ANW's numbers went up last year but this year the exact reverse happened. Several things of note. Both 10pm's (last year and this year) were all repeats and/or local programming so that is the same. Notable how much they dropped as the evening wore on.. but comparing it from last year the content was different. Last year NBC was Sasuke 27 runs and they kept going into the latter stages which would indicate keeping and gaining viewers as the stakes went higher. This year is different because it's all the same stage with latter stages being staggered week to week. The format might work against them if the early numbers are an indicator. We'll find out. So far the verdict is "okay premiere but they squandered numbers as the night went on". If I were NBC.. I'd be sweating bullets right now.

[Badalight]

2 hours might have just been too long. IIRC isn't this the only 2 hour semi-final episode?

[arsenette]

May 22, 2012 13:45:57 GMT -5 Badalight said:

2 hours might have just been too long. IIRC isn't this the only 2 hour semi-final episode?

iirc yes for NBC. G4 continues with the 2 hour Sunday shows and their last Sunday show will be 3 hours.

[KinnikuBanzukeÜberAlles]

I had a bad feeling about the pre-Vegas rounds becoming repetitive. It's still better than boot camp, but two hours is way too long.

There's another 2-hour episode scheduled for Monday, June 18. There's always the chance that NBC will get them to edit it down to 1-hour.

The half-hour breakdowns for the premiere don't look very good:
From 9-11p, the season premiere of American Ninja Warrior delivered a 2.4/6, falling -32% from its lead-in and eroding steadily with every half-hour on the air (2.6 > 2.5 > 2.4 > 2.0).

NBC's press release about ANW's ratings on G4: thefutoncritic.com/ratings/2012/05/22/g4s-sunday-premiere-of-american-ninja-warrior-4-posts-growth-over-last-seasons-premiere-29210/20120522nbc01/

Final ratings for ANW:
6.200 Viewers Live+SD (million) / 2.4 (18-49 Rating)

You can compare ANW's performance with this link that lets you see the all-important 18-49 demographic performances for all of the NBC shows, sorted by the scripted or non-scripted category, and whether they were renewed or cancelled: tvseriesfinale.com/tv-show/nbc-2011-2012-ratings/

[arsenette]

Completely overlooked the other 2 hour from NBC but no.. they won't edit that down. It doesn't work that way. If they committed to that time slot it stays all backlash be damned.

Thanks for that finale link. Though I'm not entirely sure NBC will use that formula to determine if they "cancel". My strong opinion is that after the 9 weeks are up the fate of ANW will be either sent back to G4 to do wtf they want with it or keep it in NBC and pray for a sponsor. I don't believe ANW will be canceled as we know it. Only the fate of whether or not it will be on NBC again hangs in the balance - especially if/when Sasuke continues.

Updated the total viewers for NBC on Monday, May 21.

P.S. for those interested in comparing total ranking with cable on Monday night: tvbythenumbers.zap2it.com/2012/05/22/monday-cable-ratings-nba-basketball-pawn-stars-wwe-raw-la-las-full-court-life-basketball-wives-more/135300/
Combined that put ANW at 5th for the night.

[thebobmaster]

5th for the night on a night with the House finale is not bad, though.

[milktruck]

my gf does promos for the nbc news at 11 and said it beat americas got talent here in whatever demos they track

[arsenette]

May 22, 2012 21:49:32 GMT -5 @milktruck said:

my gf does promos for the nbc news at 11 and said it beat americas got talent here in whatever demos they track

That's physically impossible.. a) they are on the same network.. b) they lost both viewers and ratings including the key demo going into the 9 pm hour. AGT was #1 in that demo at 8 pm and ANW lost it. I'm all for being optimistic being the first show.. but inventing stuff that's clearly public information is not the best way to garner support for your enthusiasm

[milktruck]

she said it and its her job to get people to watch the local 11 o clock news. maybe i misinterpreted it, and maybe its extremely local data since its local news related. She specifically said 2.2 for ANW and it was the highest rating of the night, higher than AGT. maybe it was just in a certain demo and region she looks at, we didnt go into detail.

And she tells me when Cmmunity gets a .9 knowing I will cry myself to sleep about it.
Either way, in miami last night ANW>AGT was my takeaway from the conversation.

[mattninja]

What will be really interesting is how next week's NBC slot does. If it can hold steady from this week, it can only be seen as a positive, but if it drops significantly it means people dialed in for the novelty of it all but the lure wasn't strong enough to bring them back.