ANW2 ratings

[arsenette]

Had a hard time trying to find a thread to put this on.. but I guess here is as good as any since the other threads have discussion on the show itself.

TBS got the report from G4 and as usual it's skewed like crazy.. but here it is:
www.tbs.co.jp/eng/programsales/news/en2010121610.html

Notice a couple things. They didn't give exact numbers but this one did:
www.usatoday.com/life/television/news/2010-12-15-nielchatter15_ST_N.htm

They got 233k total (that's for episode one since that is the premiere). Now to put this in perspective to other cable shows on other networks (which does include the ANW2 airing on the 8th):
tvbythenumbers.zap2it.com/2010/12/15/cable-tvs-top-shows-for-2010-the-walking-dead-rizzoli-isles-the-closer-jersey-shore-deadliest-catch/75623

G4 again.. is skewing numbers. Given that the only demographic that they are following is Men 18-34 they never show to TBS what the actual numbers are.. just percentages. The funniest was this one.... "Compared to the prior four week mark, this three hour block was up +87% in television households." Everyone knows here that they have crap on G4.. didn't they have some cops marathon or something? Of course they re going to watch because it's something new. I know they got hit big time by losing their second biggest base.. Direct TV.. It's just funny how they make it look like millions were watching..

[quasikoz]

You kinda knew they wouldn't pull good numbers with DirecTV saying goodbye (which probably has more to do with Comcast than G4), but I wonder what kind of numbers they were selling to advertisers and if they hit their projected number of viewers.

[baronbk]

What are those ratings compared to AOTS or ANW1? To me, it seems like a huge improvement, which is a good thing for us! (competitors and viewers)

[arsenette]

Dec 16, 2010 23:27:27 GMT -5 baronbk said:

What are those ratings compared to AOTS or ANW1? To me, it seems like a huge improvement, which is a good thing for us! (competitors and viewers)

Hard to tell with how ratings are done in G4.. and most of the websites concentrate on top 20-30 and they never make that against the other cable networks. If the article that stated that it was the highest in the history of the network then it was above anything G4 has ever produced. But it's hard to tell since they skew the numbers to represent only that one demographic..

American Ninja Warrior is also the highest rated premiere of a regular series in among Men 18-34 in the history of G4.

And that's.. low.. though compared to it's current line up anything is an improvement. When NW premiered NW was the highest rated show in G4 history if they included us gals and other demographics which far outnumbered their target demographic.. in addition.. I'm curious though to see what the numbers would have been like if they had Direct TV.

[lars072]

¡§SASUKE¡¨, the Japanese version, will open the newest tournament as a New Year special on January 2nd, from 9pm.


The 'Japanese version,' eh? It's things like this that pi$$ me off!

[TCM]

Well all they did was swap broadcast with version. Nothing to get pissed off about. The contrast in editing and presentation almost make them two different versions anyways.

[arsenette]

TBS has been calling ANW2 a spin off for about 3 months now. That's actually the first time I've heard the terminology.

P.S. Lars I get upset as well.. especially when Alison says she went to Japan to record ANW... and Sasuke are the finals to ANW2... never once do they call it Sasuke.. it's the "finals of ANW".. here we are with a couple days left and they still call it the finals of ANW. Gaaaaaaah.. rubs me the wrong way.... But again.. I blame TBS for allowing that. Still makes me believe they are allowing it because it's going to separate soon.

[RiderLeangle]

I think it's more TBS allows it because G4 is the only consistent buyer of Sasuke and they want to keep them happy so they keep buying it....

[arsenette]

Dec 21, 2010 14:06:46 GMT -5 RiderLeangle said:

I think it's more TBS allows it because G4 is the only consistent buyer of Sasuke and they want to keep them happy so they keep buying it....

If that were the case they would have been doing that for years. I think it has more to do with the sheer amount of money G4 threw at ANW2 this year over anything they have ever done. Coupled with the fact that TBS did nothing with Sasuke since practically Sasuke 24 last year and the ratings keep going down. We'll see what happens in the next few months given the current climate in M9 right now. Sasuke is literally the only thing they have in television right now and they have not been doing well in keeping schedules, etc with TBS cutting off a lot of their previous support. Sportsman is now gone for the first time in almost 20 years.. and there are no other shows in the horizon.. and TBS keeps promoting ANW more than Sasuke right now in Japan..

[quasikoz]

What is in it for TBS to promote ANW over Sasuke? Would they just replace Sasuke with ANW since G4 incurs all the costs to make it?

[Deleted]

Does TBS air ANW as well? Otherwise, why the hell would they bother with it?

[thatoneuser]

Wait a minute...

Isn't there a mysterious 3 hour special next week?

...Think about it...

[arsenette]

Dec 21, 2010 16:07:58 GMT -5 quasikoz said:

What is in it for TBS to promote ANW over Sasuke? Would they just replace Sasuke with ANW since G4 incurs all the costs to make it?

TBS would make money off the ANW license.. G4 can't do one tied to Sasuke without a license contract with TBS/M9 for the privilege. Given that a "spin off" still has to have the consent of the original owner to be considered a spin off.. that would mean that TBS can make money off the license they sell to ANW to continue go be recorded and aired in the USA. Promoting ANW only helps raise the profile of the show as a successful spin off originating from TBS. Remember who it is that did the post.. it was TBS on their international selling site. They can sell that worldwide with most of the profits going to TBS. They don't need Sasuke for that to work for them given that Sasuke is NOT making them money back at home.

[Deleted]

Dec 21, 2010 17:28:23 GMT -5 thatoneuser said:

Wait a minute...

Isn't there a mysterious 3 hour special next week?

...Think about it...

[quasikoz]

Dec 21, 2010 17:42:32 GMT -5 arsenette said:

Dec 21, 2010 16:07:58 GMT -5 quasikoz said:

What is in it for TBS to promote ANW over Sasuke? Would they just replace Sasuke with ANW since G4 incurs all the costs to make it?

TBS would make money off the ANW license.. G4 can't do one tied to Sasuke without a license contract with TBS/M9 for the privilege. Given that a "spin off" still has to have the consent of the original owner to be considered a spin off.. that would mean that TBS can make money off the license they sell to ANW to continue go be recorded and aired in the USA. Promoting ANW only helps raise the profile of the show as a successful spin off originating from TBS. Remember who it is that did the post.. it was TBS on their international selling site. They can sell that worldwide with most of the profits going to TBS. They don't need Sasuke for that to work for them given that Sasuke is NOT making them money back at home.

As long as promoting ANW helps put eyeballs on Sasuke then I see it as a good thing. If Sasuke dies, TBS can make some money off the rights to future ANW's, but would it be more than the ad sales they could do for a Sasuke? That's what confuses me. Is there more money in an ANW license or ad sales for a Sasuke at this point?

[arsenette]

Dec 21, 2010 19:45:02 GMT -5 quasikoz said:

Dec 21, 2010 17:42:32 GMT -5 arsenette said:

TBS would make money off the ANW license.. G4 can't do one tied to Sasuke without a license contract with TBS/M9 for the privilege. Given that a "spin off" still has to have the consent of the original owner to be considered a spin off.. that would mean that TBS can make money off the license they sell to ANW to continue go be recorded and aired in the USA. Promoting ANW only helps raise the profile of the show as a successful spin off originating from TBS. Remember who it is that did the post.. it was TBS on their international selling site. They can sell that worldwide with most of the profits going to TBS. They don't need Sasuke for that to work for them given that Sasuke is NOT making them money back at home.

As long as promoting ANW helps put eyeballs on Sasuke then I see it as a good thing. If Sasuke dies, TBS can make some money off the rights to future ANW's, but would it be more than the ad sales they could do for a Sasuke? That's what confuses me. Is there more money in an ANW license or ad sales for a Sasuke at this point?

So far I'm not convinced that they are getting a lot for Sasuke these days with them losing more than half their advertising sales as a company whole (not just Sasuke).

As for ANW being hawked by TBS.. That's the problem. It doesn't promote Sasuke.. it's just "hey the spin off is doing well and the Americans like it". It does zero for Sasuke in Japan. They are 2 separate entities entirely. TBS and G4 make no qualms about them being 2 different markets. So promoting ANW in Japan doesn't mean jack.. it's the international market that they are aiming at. It's like saying "wow EXILE on Thursdays is great in Japan".. when we don't get EXILE.. unless they are promoting it here because they plan to show it here.

That's how this is shaping up. Sasuke is going down like the Titanic in Japan so TBS international is lining up the next thing they can sell.. and that's ANW.. FUTURE ANW episodes worldwide.. provided there is a market for that. I for one don't believe there is which is why TBS is trying to convince them otherwise. Sasuke 23 was the first time ANW was shown and G4 changed the landscape by deleting the Americans from that Sasuke package basically forcing people to buy ANW with it in order to get a complete tournament. I think that's why it's not working worldwide.. no one's bought it yet.

I'm curious what TBS will do if Sasuke continues down the downward spiral. Also curious wtf G4 will do with 26 if they cut out the Americans and offer it as a separate package for sale along with 26. I'm almost convinced that's what happened with Sasuke 23 and why it hasn't sold worldwide. It's not relevant to other countries outside of the USA. They haven't been forced to buy Sasuke Trials for all these years.. I don't see why they would make people buy ANW in it's stead to get a full tournament (via NW episodic episodes) which to this point has been the choice for over 100+ countries thus far.

[quasikoz]

I don't think the 100+ countries would care about missing the American competitors in 23 (and possibly 26). It's not like Levi and the gang are a selling point. Unless G4 is forcing an ANW + NW one package deal and driving the price up I don't see the problem.

I'm also wondering if other countries would be more interested in buying a 2.5 hour Sasuke 26 than the now-typical 5-episode G4 package. With 26 being shorter this year, does the price drop with a shorter Sasuke for countries like Taiwan?

I know this has gotten a bit off topic, but money issues usually stem from ratings. And following both can inform greatly on the future of ANW and Sasuke.

[arsenette]

Dec 21, 2010 21:31:51 GMT -5 quasikoz said:

I don't think the 100+ countries would care about missing the American competitors in 23 (and possibly 26). It's not like Levi and the gang are a selling point. Unless G4 is forcing an ANW + NW one package deal and driving the price up I don't see the problem.

I'm also wondering if other countries would be more interested in buying a 2.5 hour Sasuke 26 than the now-typical 5-episode G4 package. With 26 being shorter this year, does the price drop with a shorter Sasuke for countries like Taiwan?

I know this has gotten a bit off topic, but money issues usually stem from ratings. And following both can inform greatly on the future of ANW and Sasuke.

No agreed with your statement. Taiwan getting 25 back was interesting.. the reason why they didn't before was definitely financial so they might have relented. Sasuke 26 being almost half the size of 24 has to be cheaper. Let's see what happens on that front. And TBS controls the sales of everything. That's their show. The edited version without Dave Wittenberg is what is given back to TBS and that's what ultimately ends up in other countries. The addition of ANW might be a TBS thing to constitute a complete show.. or .. a way to milk it for what it's worth on their end. We should see how things go from now on. Both are tied by the purse strings but I don't believe they are going to make the money they thought they were going to with the furor over the 2nd half of ANW2. I'm more worried over the state of the Original Sasuke back in Japan. If that goes.. that changes the whole thing entirely.

[RiderLeangle]

Stupid theory probably.. but what if they're hyping ANW to make Sasuke look better?... Say you're a TV company.. Would you advertise your show normally? Or would you advertise your show as a worldwide hit?

[Deleted]

I thought Japanese people hated anything Americanized. That's what Nova told me anyways.